Habits that prevent user from choosing new solutions

💡 Key recommendations from the analysis

Functional

1. Filter by minimum entry amount
2. Write the minimum entry amount separately

Social

1. Early user incentive program (rewards for first transactions, referral bonuses)
2. Automated strategy import (links to external sites, integration with popular platforms)
3. Allow strategy authors to leave links to social networks and any other platforms

Distribution of habits by scenarios

Scenario 1: “I want to diversify my crypto investments → To gain access to a large number of tokens”

• I'm not sure about the reliability of the product
• It's not clear how this product can be beneficial to me
• I'm afraid I won't understand how to work with the new product

Scenario 2: “I want to minimize risks → So as not to worry about my investments”

• I am not sure about the reliability of the proposed strategies
• I am not sure about the reliability of the project
• I am afraid that the income will be small

Scenario 3: “I want to know other people’s strategies → To rely on the experience of more qualified people”

• I don't trust new products
• Inconvenient interfaces
• Ineffective strategies
• I don't trust those who make the strategy

Scenario 4: “I want to get a token that reflects the total state of other assets → To use one asset to work with all”

• High fees
• It takes a lot of time to understand what functions are offered to me for creation/editing
• Some tools require verification (I don’t want to expose myself, I can’t use the service because I’m from an unfriendly country)
• Some tools only work with large capitals

Scenario 5: “I want to make a long-term investment → To earn money for the future”

• I'm afraid I'll lose money
• It's hard to understand how to buy long-term assets (lots of confusing terms)

Scenario 6: “I want to earn income from commissions → To make more money”

• old tools are reliable, proven
• old tools generate large commissions because they are more popular (they have a larger audience, so I can earn more on them)

Scenario 7: “I want to use my ability to create strategies → To make more money”

• I don't trust the product and their strategies
• I don't understand them (what are the rules and conditions of the platforms, how to set up commissions)
• interface problems (too many settings, I don't understand them all)
• I will have to migrate my audience to a new product, it's difficult

Habits that prevent you from choosing new solutions